Each platform's algorithm rewards a different signal. We teach our engine the difference, then draft to whichever signal the post is going for. Tap a platform below to see three tactics each — anti-pattern (what busy operators write) vs engine fix (what MadCoolSocial would draft instead).
in
professional
LinkedIn rewards posts people stop scrolling for. The algorithm reads a comment back to you as 5× the signal of a like. Hooks land in the first line; long-form earns reach when it earns dwell.
RewardsDwell time + comment depth— close
3 tactics · anti-pattern → engine fixtap a tab to flip
Tactic
Lead with a counterintuitive claim
The first 200 chars decide whether the rest of the post even loads. Curiosity > credentials.
10,000 customers in. Three things I'd undo if we started over:
1. We launched paid ads month one — should've waited until our retention curve flattened.
2. We hired sales before we'd written down what 'qualified' meant.
3. We named the wrong feature the headline. 18 months of product-market fit erased by one positioning mistake.
What's the one decision you'd undo from your last 10x?
I joined Acme this week as Head of Marketing.
The pitch that got me: every other CMO role I'd looked at had 14-month windows. This one has 4 quarters and a single number we agree to be measured against. That clarity is rare.
One lesson I'm bringing in: B2B doesn't need more content, it needs better repetition of the few things that actually moved a deal forward last quarter.
What's the one repetition that's been earning your dollars lately?
What MadCoolSocial would draft
Tactic
Ask a real question — not a rhetorical one
Comments are the ranking lever. Closed questions get likes. Open questions get replies that keep the post in the feed for 36 more hours.
Half the SaaS dashboards I open this year ask me to 'rate this experience' before I've finished the experience.
Genuine question for the people building support tooling: what's the trigger you've found actually predicts a good NPS — outside of survey-bait moments?
Mine: did the user open the product the day after the ticket closed.
What MadCoolSocial would draft
ig
visual
IG no longer rewards likes — it rewards posts people save for later or send to a friend. Carousel + reel formats own reach. Captions are the conversion layer; the cover is the hook.
RewardsSaves + sends+ open
x
realtime
X (formerly Twitter) is a real-time response engine. The algorithm rewards posts that pull replies fast — preferably from accounts that aren't your usual circle. Threads multiply reach when each reply is a complete thought.
RewardsReplies + reposts+ open
fb
community
Facebook's algorithm prioritizes 'meaningful interactions' — comments and replies between people who actually know each other. Brand pages compete with friends for attention. Groups + native video still over-perform organic.
RewardsReactions + meaningful interactions+ open
gbp
local
GBP posts feed your local search ranking and the 'updates' carousel that shows up next to your business in Maps. Photos + weekly Q&A engagement matter more than written posts; consistency beats virality.
RewardsLocal search rank + direction taps+ open
tt
short-video
TikTok's For You algorithm cares about one thing: did people watch your whole video? Hook in 1 second. Loop the ending into the beginning. Posting cadence matters less than rewatch rate.
RewardsWatch-time % + completion+ open
Want posts like these drafted for you?
Our engine writes them in your voice for your Facebook Page and Instagram, ready for you to fix and approve.